August Birch 
Why It’s Time to Choose a Niche Side-Hustle It’s tempting to start a side-hustle and want to be everything to everyone. Everyone is a nice-sized customer base. If you sold even a quarter-percent to everyone, you’d have legacy-level wealth. …but those businesses don’t exist. If we chase everyone, we sell to no one. Instead, we’ve …
If Your Side-Hustle isn’t Growing, Quit If we’re not growing, we’re shrinking. There’s no stasis in business. When it comes to our side-hustle, we must have forward progress or we should dump the project. If you work on a new idea for a year, and, at the one year mark the business is in the …
How to Create an Automatic Side-Hustle If you’re an entrepreneur, or side-hustler, one of the greatest gifts you can give yourself (and your work) is to automate your sales process. When you automate your selling you can earn money while you sleep. We didn’t sign-on to start a business just to spend all our time …
Curiosity is Critical for Entrepreneurs If you’ve got a side-hustle, or a full-time business, curiosity is the key. When we operate our business with a curious mindset, we position ourselves to be a step-ahead in the idea-generation department. Ideas are the catalyst of innovation. If your business isn’t innovative, it’s dying. Someone in your niche …
Are You a Producer or Consumer? There are two types of people–producers and consumers. Whether your produce social content for friends and family, or you own a small business and you produce products for people to buy–you’re either on the delivery end or the receiving end. As a business owner, it’s your job to become …
Entrepreneurs Should Start with What They Have When you start a new business, or develop a business idea from scratch, it’s easy to begin with what’s missing. I got this technique from Hollywood director, Robert Rodriguez. His simple method is now known as your Rodriguez List. Instead of starting with loss, we start with abundance. …
How to Profit from the Microlearning Boom Microlearning is a new-ish way of absorbing (and learning) new information. Bite-sized lessons are combined with immediate, actionable steps. When you take a large idea, break it down, and teach the information in 15 minute sound bites, it’s a lot easier for the student to digest the new …
How to Grow Your Side-Hustle Using Your Subconscious Mind Before you get all woo-woo on me, I’m about to share some powerful tools to help grow your side-hustle, using little more than the meat between your ears. Your subconscious mind is the strongest part of your brain. The weaker part of the brain—the conscious mind, …
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How to Get Your Emails Opened More-Often There are few things more frustrating than building an entire email infrastructure and having no one get your stuff. I mean, what’s the point of building an email campaign if your readers don’t open (or don’t see) your emails? You spend all this time writing, gathering subscribers, then …
How to Write a Sales Letter for any Product in 12 Steps If you’ve got a side-hustle (or a full-hustle), chances-are you’d like more sales. I don’t know of any entrepreneur who doesn’t. One of the best ways to get more sales, is to combine a great offer with a great sales letter. If you …
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How to Find Unlimited Content Marketing Ideas If you’ve got a side-hustle, you know the importance of content marketing. Articles, stories, and long-form copy are some of the most-evergreen ways to drive free traffic to your business. Social posts are temporary. But people will always search for answers. When you create specific answers to niche …
There are Only Two Reasons People Buy Millions of words have been spent on studying consumer behavior. Probably billions. “If we can just crack the code, we’ll be rich!” Image ads and lists of facts fill pages of sales letters that are destined for the bankruptcy. But the secret isn’t in some code. The secret …