How to Finish the Projects You Start The lifeblood of your side-hustle depends on your ability to ship your best work. Ideas are cheap. Ideas aren’t worth anything until you ship. As a creative person it’s easy to start new projects. The ideas come from everywhere. The more we create great ideas the more ideas …
Tool Thinking Versus Problem Thinking: Which One is Better for Your Side-Hustle Many entrepreneurs fall in love with the wrong part of their business. It’s easy to get so deep in the weeds, we fall in love with our product. We might spend months, even years developing our product. It’s easy to become obsessed with …
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Understand What You Really Sell and You’ll Sell More It’s easy to start a business and become obsessed with the product. The business takes most of our waking hours. We fall in love with our product. We can’t stop talking about it. We think we’ve got the best answer of anyone in our marketplace. But …
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Why Your Customers Buy from You… and Not the Others If you’ve got a current side-hustle, it’s important to know the reasons your customers buy from you and no one else. As Simon Sinek tells us in Start with Why, people don’t buy what we do. They buy why we do it. Even if you …
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5 Ways to Sell More of Your Side-Hustle When sales are down many entrepreneurs think they have a traffic problem. “If I could just get more traffic, I’ll sell more stuff.” However, this isn’t usually the case. Sure, we need a steady stream of new traffic if we want to grow our business, but there …
How to Build an Evergreen Side-Hustle An evergreen business is one that sells just as well five years from now (or 20), than it does today. While we can’t predict the future wants of our customers, we can design a business that will serve people over the long-game. We won’t focus on the hot topics …
Why It’s Time to Choose a Niche Side-Hustle It’s tempting to start a side-hustle and want to be everything to everyone. Everyone is a nice-sized customer base. If you sold even a quarter-percent to everyone, you’d have legacy-level wealth. …but those businesses don’t exist. If we chase everyone, we sell to no one. Instead, we’ve …
If Your Side-Hustle isn’t Growing, Quit If we’re not growing, we’re shrinking. There’s no stasis in business. When it comes to our side-hustle, we must have forward progress or we should dump the project. If you work on a new idea for a year, and, at the one year mark the business is in the …
How to Create an Automatic Side-Hustle If you’re an entrepreneur, or side-hustler, one of the greatest gifts you can give yourself (and your work) is to automate your sales process. When you automate your selling you can earn money while you sleep. We didn’t sign-on to start a business just to spend all our time …
Curiosity is Critical for Entrepreneurs If you’ve got a side-hustle, or a full-time business, curiosity is the key. When we operate our business with a curious mindset, we position ourselves to be a step-ahead in the idea-generation department. Ideas are the catalyst of innovation. If your business isn’t innovative, it’s dying. Someone in your niche …
Are You a Producer or Consumer? There are two types of people–producers and consumers. Whether your produce social content for friends and family, or you own a small business and you produce products for people to buy–you’re either on the delivery end or the receiving end. As a business owner, it’s your job to become …
Entrepreneurs Should Start with What They Have When you start a new business, or develop a business idea from scratch, it’s easy to begin with what’s missing. I got this technique from Hollywood director, Robert Rodriguez. His simple method is now known as your Rodriguez List. Instead of starting with loss, we start with abundance. …