Adopt a Publisher’s Model for Your Creative Business It’s time to shut the gate. While we’ve been trained to share our content and interact all over social media, the best gift we can give our creative business, is to build our own ecosystem and win our reader’s attention. The new economy is all about attention. …
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Why You Should Name Every Important Asset in Your Business If you have a proprietary framework or method for doing something, that framework needs a memorable name. If you have a piece of software, a course, a book, or useful product—it all needs a name. Memorable names not only help you sell your best work, …
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Frameworks Help Make Your Business Number One in Your Category If you want to build a successful creative business, it’s likely there are already competitors in your space. While competition can mean the market for a product is already proven (a good sign), it also means you’ll have a brutal time differentiating yourself as the …
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How to Build a Brand of One As the barrier of entry to start a new business approaches zero, the competition is greater than ever. Copycats and also-rans have more analytical tools at their disposal than ever before. There’s a fast race to the bottom of you choose to compete in the arena with everyone …
How to Market without Sounding Like a Marketer As any creative business owner knows, if you don’t tell the others you won’t sell your work. While being the best is important, it’s not enough. ‘The best’ is a baseline—the starting gate. You can be the best in the world l, standing in an empty room. …
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Understand What You Really Sell and You’ll Sell More It’s easy to start a business and become obsessed with the product. The business takes most of our waking hours. We fall in love with our product. We can’t stop talking about it. We think we’ve got the best answer of anyone in our marketplace. But …
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Why Your Customers Buy from You… and Not the Others If you’ve got a current side-hustle, it’s important to know the reasons your customers buy from you and no one else. As Simon Sinek tells us in Start with Why, people don’t buy what we do. They buy why we do it. Even if you …
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5 Ways to Sell More of Your Side-Hustle When sales are down many entrepreneurs think they have a traffic problem. “If I could just get more traffic, I’ll sell more stuff.” However, this isn’t usually the case. Sure, we need a steady stream of new traffic if we want to grow our business, but there …
How to Create an Automatic Side-Hustle If you’re an entrepreneur, or side-hustler, one of the greatest gifts you can give yourself (and your work) is to automate your sales process. When you automate your selling you can earn money while you sleep. We didn’t sign-on to start a business just to spend all our time …
Are You a Producer or Consumer? There are two types of people–producers and consumers. Whether your produce social content for friends and family, or you own a small business and you produce products for people to buy–you’re either on the delivery end or the receiving end. As a business owner, it’s your job to become …
How to Get Your Emails Opened More-Often There are few things more frustrating than building an entire email infrastructure and having no one get your stuff. I mean, what’s the point of building an email campaign if your readers don’t open (or don’t see) your emails? You spend all this time writing, gathering subscribers, then …
How to Write a Sales Letter for any Product in 12 Steps If you’ve got a side-hustle (or a full-hustle), chances-are you’d like more sales. I don’t know of any entrepreneur who doesn’t. One of the best ways to get more sales, is to combine a great offer with a great sales letter. If you …
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