Why You Should Name Every Important Asset in Your Business If you have a proprietary framework or method for doing something, that framework needs a memorable name. If you have a piece of software, a course, a book, or useful product—it all needs a name. Memorable names not only help you sell your best work, …
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Frameworks Help Make Your Business Number One in Your Category If you want to build a successful creative business, it’s likely there are already competitors in your space. While competition can mean the market for a product is already proven (a good sign), it also means you’ll have a brutal time differentiating yourself as the …
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Three Paths for a Digital Side-Hustle Entrepreneurs and freelancers struggle to start. We think we’ve got this great idea. We start with a ton of momentum. Then the willpower slides and reality kicks in. Most creators don’t pause before starting. But if we take the time to design the work around our personality, the business …
Why You Need to Start a Subscription-Based Business Whether you have to re-think your idea of what a business should look like, or the pandemic has locked you inside your home or community—a subscription-based business could be your ‘freedom’ solution. As with any business, the subscription business model is a lot of work, and if …
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How to Build a Brand of One As the barrier of entry to start a new business approaches zero, the competition is greater than ever. Copycats and also-rans have more analytical tools at their disposal than ever before. There’s a fast race to the bottom of you choose to compete in the arena with everyone …
How to Market without Sounding Like a Marketer As any creative business owner knows, if you don’t tell the others you won’t sell your work. While being the best is important, it’s not enough. ‘The best’ is a baseline—the starting gate. You can be the best in the world l, standing in an empty room. …
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How to Avoid Competition by Taking the Opposite Path If you have a small business or side-hustle, competing head-on with others in your arena can be a total race to the bottom. When you’ve got competition, or when others are watching, sometimes the best answer is to choose the road less traveled. You can build …
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How to Presell Your Side-Hustle Before You Do the Work When we start a new business venture—especially when it’s on the side—it’s important we don’t waste our time on ideas that won’t sell. You might think you’ve got the best solution in the world, but without a proven concept, we’ve got nothing more than an …
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The ‘Big-Little’ Goal-Setting System to Get What You Want We live in a time of ever-growing hustle-culture. While we’re supposed to work harder every day to get what we want, there’s also this ever-growing pile of to-do list items we’re supposed to accomplish to get ahead. Wake-up before 5:00 AM Read a book a week …
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Why You Need an Evergreen Side-Hustle If you want to make a huge splash with your idea and exit fast, before the current trend dies—build a trend-based business. However, the problem with trend-based side-hustles is they’re set-up to be disposable. Whether you like that or not. It’s easy to get wrapped in a trend without …
How to Finish the Projects You Start The lifeblood of your side-hustle depends on your ability to ship your best work. Ideas are cheap. Ideas aren’t worth anything until you ship. As a creative person it’s easy to start new projects. The ideas come from everywhere. The more we create great ideas the more ideas …
How to Write a Nonfiction Book in 30 Days If you have a side-hustle, or you want to build a business based-on your proprietary framework—a nonfiction book is the perfect business card. When you have a book you’ve got instant credibility. You pour all your secrets—everything you know about this one topic—into the book. You …