How to Profit from the Microlearning Boom Microlearning is a new-ish way of absorbing (and learning) new information. Bite-sized lessons are combined with immediate, actionable steps. When you take a large idea, break it down, and teach the information in 15 minute sound bites, it’s a lot easier for the student to digest the new …
How to Grow Your Side-Hustle Using Your Subconscious Mind Before you get all woo-woo on me, I’m about to share some powerful tools to help grow your side-hustle, using little more than the meat between your ears. Your subconscious mind is the strongest part of your brain. The weaker part of the brain—the conscious mind, …
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How to Get Your Emails Opened More-Often There are few things more frustrating than building an entire email infrastructure and having no one get your stuff. I mean, what’s the point of building an email campaign if your readers don’t open (or don’t see) your emails? You spend all this time writing, gathering subscribers, then …
How to Write a Sales Letter for any Product in 12 Steps If you’ve got a side-hustle (or a full-hustle), chances-are you’d like more sales. I don’t know of any entrepreneur who doesn’t. One of the best ways to get more sales, is to combine a great offer with a great sales letter. If you …
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How to Find Unlimited Content Marketing Ideas If you’ve got a side-hustle, you know the importance of content marketing. Articles, stories, and long-form copy are some of the most-evergreen ways to drive free traffic to your business. Social posts are temporary. But people will always search for answers. When you create specific answers to niche …
There are Only Two Reasons People Buy Millions of words have been spent on studying consumer behavior. Probably billions. “If we can just crack the code, we’ll be rich!” Image ads and lists of facts fill pages of sales letters that are destined for the bankruptcy. But the secret isn’t in some code. The secret …
You Probably Don’t Have a Traffic Problem. You Have a Conversion Rate Problem Traffic tips are everywhere we look. Traffic is sexy. Big traffic numbers make us feel good. But for most side-hustlers, we don’t have traffic problems. Our content marketing produces a steady stream of new prospects, interested in our work. Once we choose …
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Provide So Much Value Your Customers Feel Like They’re Stealing We’re in difficult times right now. But times have always been difficult for creators. While it’s true that many people are out of work and it’s tempting to cut prices to make sales, don’t. Instead, provide more value. Lot’s of value. So much value you …
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How to Grow Your Side-Hustle with The Power of Scarcity If your side-hustle needs a sales boost, consider using the power of scarcity. While you may not want to limit the sale of your actual product, there are multiple ways to inject real scarcity into your business. We want what we can’t have. There’s nothing …
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Why Most Small Business Owners are Doing Social Media Wrong …and what you can do to avoid their mistakes Most side-hustlers and small business owners are attacking their social media the wrong direction. It’s tempting to follow the herd, but most of the time the herd runs the wrong direction. While it looks cool to …
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How Writers and Creators Keep it Together When their Income is Halved If you’re a writer, creator, or freelancer right now, I get it. You’re probably scared. Incomes were halved almost overnight–even eliminated. And although we have no idea where we’re headed in the next year or so, these uncharted waters don’t have to mean …
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Grow Your Hustle During a Downturn There’s no avoiding it. We’re all in this together. The entire world is now facing a stay-at-home economic shift. While there’s nothing we can do about many of the things facing our small businesses, there are many components we can control. You can grow your side-hustle during this Covid-19 …
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