Adopt a Publisher’s Model for Your Creative Business It’s time to shut the gate. While we’ve been trained to share our content and interact all over social media, the best gift we can give our creative business, is to build our own ecosystem and win our reader’s attention. The new economy is all about attention. …
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How to Market without Sounding Like a Marketer As any creative business owner knows, if you don’t tell the others you won’t sell your work. While being the best is important, it’s not enough. ‘The best’ is a baseline—the starting gate. You can be the best in the world l, standing in an empty room. …
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Why Your Customers Buy from You… and Not the Others If you’ve got a current side-hustle, it’s important to know the reasons your customers buy from you and no one else. As Simon Sinek tells us in Start with Why, people don’t buy what we do. They buy why we do it. Even if you …
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How to Get Your Emails Opened More-Often There are few things more frustrating than building an entire email infrastructure and having no one get your stuff. I mean, what’s the point of building an email campaign if your readers don’t open (or don’t see) your emails? You spend all this time writing, gathering subscribers, then …
The Best Platform to Promote Your Side-Hustle As the owner of a side-hustle you might feel torn between all the available marketing options. Your audience may be on multiple platforms. You watch the gurus and see how they publish their content on every platform, all the time. You feel behind. Maybe you try a do-everything-be-everywhere …
Why Focus on the Third Sale? I see this a lot. New entrepreneurs and side-hustle owners spend too much time trying to get new customers, and not enough time keeping the current ones. We call this focusing on the third sale. Like a smart restaurant owner, we know if we can get a customer to …
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Find the Hidden Money in Your Next Side-Hustle I don’t know about you, but if I’m about to invest the time it takes to start a new business (no matter how small), I want some assurance I’m on the right path. While there are no guarantees in any business venture, you can get a little …
Why an Idea Capture Strategy is Critical to Your Content Marketing Whether you’ve got a side-hustle or you work full-time in the gig economy, you are responsible for your own marketing. No one will promote your work as well as you can. Whether it’s through email, social media, video, or podcasting, it’s a content-driven world …
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Increase Your Landing Page Conversions and Grow Your Side-Hustle with This As entrepreneurs there are few tools more powerful to the side-hustler than a responsive email list. Email will take you from idea to income, using inexpensive tools, available to creators on any budget. With email we’ve got freedom. Freedom from a boss. Freedom from …
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Why All Side-Hustles Need an Email List You’ve got a great gig going. Your side-hustle hums-along like a cold kitten on a warm lap. Maybe you make a fantastic income working a few hours at night, or on weekends. Your growing income makes your day job look like a thing of the past. You can …
Start Your Own Email Marketing Agency Tonight If you’re looking for a side-hustle business that requires almost zero start-up costs, save for a computer and cell phone–this one’s for you. Become an email copywriter for local restaurants. Most restaurant owners are too busy for marketing. They believe great food alone will keep customers returning. A …
Read moreThe Perfect Side-Hustle for Writers Who Want to Help Local Restaurants Grow