Three Paths for a Digital Side-Hustle Entrepreneurs and freelancers struggle to start. We think we’ve got this great idea. We start with a ton of momentum. Then the willpower slides and reality kicks in. Most creators don’t pause before starting. But if we take the time to design the work around our personality, the business …
Why Your Customers Buy from You… and Not the Others If you’ve got a current side-hustle, it’s important to know the reasons your customers buy from you and no one else. As Simon Sinek tells us in Start with Why, people don’t buy what we do. They buy why we do it. Even if you …
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How to Create an Automatic Side-Hustle If you’re an entrepreneur, or side-hustler, one of the greatest gifts you can give yourself (and your work) is to automate your sales process. When you automate your selling you can earn money while you sleep. We didn’t sign-on to start a business just to spend all our time …
How to Get Your Emails Opened More-Often There are few things more frustrating than building an entire email infrastructure and having no one get your stuff. I mean, what’s the point of building an email campaign if your readers don’t open (or don’t see) your emails? You spend all this time writing, gathering subscribers, then …
How to Grow Your Side-Hustle with The Power of Scarcity If your side-hustle needs a sales boost, consider using the power of scarcity. While you may not want to limit the sale of your actual product, there are multiple ways to inject real scarcity into your business. We want what we can’t have. There’s nothing …
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The Best Platform to Promote Your Side-Hustle As the owner of a side-hustle you might feel torn between all the available marketing options. Your audience may be on multiple platforms. You watch the gurus and see how they publish their content on every platform, all the time. You feel behind. Maybe you try a do-everything-be-everywhere …
Why Focus on the Third Sale? I see this a lot. New entrepreneurs and side-hustle owners spend too much time trying to get new customers, and not enough time keeping the current ones. We call this focusing on the third sale. Like a smart restaurant owner, we know if we can get a customer to …
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Train Your Email Subscribers to Buy Your Work Email marketing is the single, most-lucrative promotion channel for your side-hustle. Not only is email the most-valuable app in your pocket, but it’s the most-consistent. While you’ve got to pay-to-play with social media (and when you do pay you can’t access your entire audience), email is the …