Adopt a Publisher’s Model for Your Creative Business It’s time to shut the gate. While we’ve been trained to share our content and interact all over social media, the best gift we can give our creative business, is to build our own ecosystem and win our reader’s attention. The new economy is all about attention. …
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Why You Should Name Every Important Asset in Your Business If you have a proprietary framework or method for doing something, that framework needs a memorable name. If you have a piece of software, a course, a book, or useful product—it all needs a name. Memorable names not only help you sell your best work, …
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Frameworks Help Make Your Business Number One in Your Category If you want to build a successful creative business, it’s likely there are already competitors in your space. While competition can mean the market for a product is already proven (a good sign), it also means you’ll have a brutal time differentiating yourself as the …
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How to Build a Brand of One As the barrier of entry to start a new business approaches zero, the competition is greater than ever. Copycats and also-rans have more analytical tools at their disposal than ever before. There’s a fast race to the bottom of you choose to compete in the arena with everyone …
How to Market without Sounding Like a Marketer As any creative business owner knows, if you don’t tell the others you won’t sell your work. While being the best is important, it’s not enough. ‘The best’ is a baseline—the starting gate. You can be the best in the world l, standing in an empty room. …
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Understand What You Really Sell and You’ll Sell More It’s easy to start a business and become obsessed with the product. The business takes most of our waking hours. We fall in love with our product. We can’t stop talking about it. We think we’ve got the best answer of anyone in our marketplace. But …
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Why Your Customers Buy from You… and Not the Others If you’ve got a current side-hustle, it’s important to know the reasons your customers buy from you and no one else. As Simon Sinek tells us in Start with Why, people don’t buy what we do. They buy why we do it. Even if you …
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Are You a Producer or Consumer? There are two types of people–producers and consumers. Whether your produce social content for friends and family, or you own a small business and you produce products for people to buy–you’re either on the delivery end or the receiving end. As a business owner, it’s your job to become …
How to Write a Sales Letter for any Product in 12 Steps If you’ve got a side-hustle (or a full-hustle), chances-are you’d like more sales. I don’t know of any entrepreneur who doesn’t. One of the best ways to get more sales, is to combine a great offer with a great sales letter. If you …
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There are Only Two Reasons People Buy Millions of words have been spent on studying consumer behavior. Probably billions. “If we can just crack the code, we’ll be rich!” Image ads and lists of facts fill pages of sales letters that are destined for the bankruptcy. But the secret isn’t in some code. The secret …
You Probably Don’t Have a Traffic Problem. You Have a Conversion Rate Problem Traffic tips are everywhere we look. Traffic is sexy. Big traffic numbers make us feel good. But for most side-hustlers, we don’t have traffic problems. Our content marketing produces a steady stream of new prospects, interested in our work. Once we choose …
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Provide So Much Value Your Customers Feel Like They’re Stealing We’re in difficult times right now. But times have always been difficult for creators. While it’s true that many people are out of work and it’s tempting to cut prices to make sales, don’t. Instead, provide more value. Lot’s of value. So much value you …
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