How to Grow Your Side-Hustle Using Your Subconscious Mind Before you get all woo-woo on me, I’m about to share some powerful tools to help grow your side-hustle, using little more than the meat between your ears. Your subconscious mind is the strongest part of your brain. The weaker part of the brain—the conscious mind, …
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How to Grow Your Side-Hustle with The Power of Scarcity If your side-hustle needs a sales boost, consider using the power of scarcity. While you may not want to limit the sale of your actual product, there are multiple ways to inject real scarcity into your business. We want what we can’t have. There’s nothing …
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Why Most Small Business Owners are Doing Social Media Wrong …and what you can do to avoid their mistakes Most side-hustlers and small business owners are attacking their social media the wrong direction. It’s tempting to follow the herd, but most of the time the herd runs the wrong direction. While it looks cool to …
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How Writers and Creators Keep it Together When their Income is Halved If you’re a writer, creator, or freelancer right now, I get it. You’re probably scared. Incomes were halved almost overnight–even eliminated. And although we have no idea where we’re headed in the next year or so, these uncharted waters don’t have to mean …
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Grow Your Hustle During a Downturn There’s no avoiding it. We’re all in this together. The entire world is now facing a stay-at-home economic shift. While there’s nothing we can do about many of the things facing our small businesses, there are many components we can control. You can grow your side-hustle during this Covid-19 …
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Managing a Team of One If you’re a solopreneur side-hustle owner, not only are you blessed with mobility, flexibility, and nimbleness, you’re also cursed with self-motivation. When you’re the chief, cook, and bottle-washer. If you’re not working there’s no money. There’s a lot to be said about working in a team environment. The work gets …
How Writers and Creators Can Ride the Economic Downturn If you’re a freelance writer, you’ve got a digital side-hustle, or you own a business where you provide digital content, the upcoming economic downturn may be a boon for your business. As with the movie theaters during the Great Depression (they thrived, with attendance of 90 …
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The Best Platform to Promote Your Side-Hustle As the owner of a side-hustle you might feel torn between all the available marketing options. Your audience may be on multiple platforms. You watch the gurus and see how they publish their content on every platform, all the time. You feel behind. Maybe you try a do-everything-be-everywhere …
Done is Better Than Perfect When it comes to your side-hustle, it’s better to ship sooner than later. We need to get our work in front of the people we serve. It’s the customer’s vote that counts. While it’s tempting to edit, engineer, and tweak our baby until we’ve got it just right, we might …
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Why Focus on the Third Sale? I see this a lot. New entrepreneurs and side-hustle owners spend too much time trying to get new customers, and not enough time keeping the current ones. We call this focusing on the third sale. Like a smart restaurant owner, we know if we can get a customer to …
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Engineer a Successful Side-Hustle with This Simple, Valuable Framework An essential part of your side-hustle is building an email list that helps sell your product or service automatically, so you’ll have more time to work on growing your business. Sales and marketing can be very time-consuming. You want your email marketing to multiply your efforts, …
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Train Your Email Subscribers to Buy Your Work Email marketing is the single, most-lucrative promotion channel for your side-hustle. Not only is email the most-valuable app in your pocket, but it’s the most-consistent. While you’ve got to pay-to-play with social media (and when you do pay you can’t access your entire audience), email is the …