How to Find Unlimited Content Marketing Ideas If you’ve got a side-hustle, you know the importance of content marketing. Articles, stories, and long-form copy are some of the most-evergreen ways to drive free traffic to your business. Social posts are temporary. But people will always search for answers. When you create specific answers to niche …
There are Only Two Reasons People Buy Millions of words have been spent on studying consumer behavior. Probably billions. “If we can just crack the code, we’ll be rich!” Image ads and lists of facts fill pages of sales letters that are destined for the bankruptcy. But the secret isn’t in some code. The secret …
You Probably Don’t Have a Traffic Problem. You Have a Conversion Rate Problem Traffic tips are everywhere we look. Traffic is sexy. Big traffic numbers make us feel good. But for most side-hustlers, we don’t have traffic problems. Our content marketing produces a steady stream of new prospects, interested in our work. Once we choose …
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Provide So Much Value Your Customers Feel Like They’re Stealing We’re in difficult times right now. But times have always been difficult for creators. While it’s true that many people are out of work and it’s tempting to cut prices to make sales, don’t. Instead, provide more value. Lot’s of value. So much value you …
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How to Grow Your Side-Hustle with The Power of Scarcity If your side-hustle needs a sales boost, consider using the power of scarcity. While you may not want to limit the sale of your actual product, there are multiple ways to inject real scarcity into your business. We want what we can’t have. There’s nothing …
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Grow Your Hustle During a Downturn There’s no avoiding it. We’re all in this together. The entire world is now facing a stay-at-home economic shift. While there’s nothing we can do about many of the things facing our small businesses, there are many components we can control. You can grow your side-hustle during this Covid-19 …
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How Writers and Creators Can Ride the Economic Downturn If you’re a freelance writer, you’ve got a digital side-hustle, or you own a business where you provide digital content, the upcoming economic downturn may be a boon for your business. As with the movie theaters during the Great Depression (they thrived, with attendance of 90 …
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The Best Platform to Promote Your Side-Hustle As the owner of a side-hustle you might feel torn between all the available marketing options. Your audience may be on multiple platforms. You watch the gurus and see how they publish their content on every platform, all the time. You feel behind. Maybe you try a do-everything-be-everywhere …
Why Focus on the Third Sale? I see this a lot. New entrepreneurs and side-hustle owners spend too much time trying to get new customers, and not enough time keeping the current ones. We call this focusing on the third sale. Like a smart restaurant owner, we know if we can get a customer to …
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Engineer a Successful Side-Hustle with This Simple, Valuable Framework An essential part of your side-hustle is building an email list that helps sell your product or service automatically, so you’ll have more time to work on growing your business. Sales and marketing can be very time-consuming. You want your email marketing to multiply your efforts, …
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Intellectual property law can be used to protect your ideas from copycats and theft. This post explains everything you need to know.
