How to Use Story to Grow Your Side-Hustle Our brains are hard-wired to accept stories. We resonate with story. We remember stories after a single telling. We feel stories in our bones and respond to them with emotion. If you want to grow your side-hustle it’s time you started using the power of story to …
Three Paths for a Digital Side-Hustle Entrepreneurs and freelancers struggle to start. We think we’ve got this great idea. We start with a ton of momentum. Then the willpower slides and reality kicks in. Most creators don’t pause before starting. But if we take the time to design the work around our personality, the business …
How to Avoid Competition by Taking the Opposite Path If you have a small business or side-hustle, competing head-on with others in your arena can be a total race to the bottom. When you’ve got competition, or when others are watching, sometimes the best answer is to choose the road less traveled. You can build …
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The ‘Big-Little’ Goal-Setting System to Get What You Want We live in a time of ever-growing hustle-culture. While we’re supposed to work harder every day to get what we want, there’s also this ever-growing pile of to-do list items we’re supposed to accomplish to get ahead. Wake-up before 5:00 AM Read a book a week …
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Why You Need an Evergreen Side-Hustle If you want to make a huge splash with your idea and exit fast, before the current trend dies—build a trend-based business. However, the problem with trend-based side-hustles is they’re set-up to be disposable. Whether you like that or not. It’s easy to get wrapped in a trend without …
Tool Thinking Versus Problem Thinking: Which One is Better for Your Side-Hustle Many entrepreneurs fall in love with the wrong part of their business. It’s easy to get so deep in the weeds, we fall in love with our product. We might spend months, even years developing our product. It’s easy to become obsessed with …
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5 Ways to Sell More of Your Side-Hustle When sales are down many entrepreneurs think they have a traffic problem. “If I could just get more traffic, I’ll sell more stuff.” However, this isn’t usually the case. Sure, we need a steady stream of new traffic if we want to grow our business, but there …
How to Build an Evergreen Side-Hustle An evergreen business is one that sells just as well five years from now (or 20), than it does today. While we can’t predict the future wants of our customers, we can design a business that will serve people over the long-game. We won’t focus on the hot topics …
Why It’s Time to Choose a Niche Side-Hustle It’s tempting to start a side-hustle and want to be everything to everyone. Everyone is a nice-sized customer base. If you sold even a quarter-percent to everyone, you’d have legacy-level wealth. …but those businesses don’t exist. If we chase everyone, we sell to no one. Instead, we’ve …
If Your Side-Hustle isn’t Growing, Quit If we’re not growing, we’re shrinking. There’s no stasis in business. When it comes to our side-hustle, we must have forward progress or we should dump the project. If you work on a new idea for a year, and, at the one year mark the business is in the …
How to Create an Automatic Side-Hustle If you’re an entrepreneur, or side-hustler, one of the greatest gifts you can give yourself (and your work) is to automate your sales process. When you automate your selling you can earn money while you sleep. We didn’t sign-on to start a business just to spend all our time …
How to Profit from the Microlearning Boom Microlearning is a new-ish way of absorbing (and learning) new information. Bite-sized lessons are combined with immediate, actionable steps. When you take a large idea, break it down, and teach the information in 15 minute sound bites, it’s a lot easier for the student to digest the new …